CEO & Chief Strategist
T.S. Kelly, a 20-year veteran of the media and market research industry has held senior level positions at I Heart Radio, Nielsen, Doner Advertising, Quantcast, and recently, the global head of Research & Insight at Havas Media before founding The Media Strategist in 2009.
T.S. is fully versed in all aspects of business development, data strategy and insights-driven MARCOM. Considered a thought leader and an accomplished speaker on related media and marketing topics, T.S. has appeared on CNN, TechTV, CNET, BBC News, CBS MarketWatch, HuffPost LIVE and quoted in the national press and industry trades including The New York Times, The Wall Street Journal, Advertising Age, and AdWeek. He has also spoken at major industry conferences such as Ad:Tech, NAB, CES, iMedia, Online Advertising Conference, E3, Kagan, Digital Hollywood and many other media and advertising-related conferences and events.
Senior Project Lead
Carolyn Creekmore’s 15-year tenure in the industry offers a unique view of today’s media, marketing and research landscapes and their evolving digital objectives. Carolyn most recently served as Vice President, Client Services at The Nielsen Company. In addition to her work at Nielsen, she has held sales and analytical positions at Arbitron, Mail.com and Clear Channel. Carolyn joined The Media Strategist in January 2012 as Project Leader.
Through her work, she has supported both leading advertising agencies and top tier publishers, with a primary focus on ad sales marketing and analytics. Carolyn is well-versed in today’s digital research offerings as well as the methodologies and best practices that maximize such investments.
Senior Analytics Lead
Sharon Bernstein has almost 20 years of digital measurement and e-commerce strategy experience spanning multiple industries and Fortune 100 clients. Specializing in online media measurement approaches, e-commerce strategies, digital campaign and web analytics, as well as competitive intelligence benchmarking, Sharon has held positions in both large media agencies and small consultancies.
Before joining The Media Strategist, Sharon was a senior executive at Starcom MediaVest Group overseeing P&G’s global measurement strategy, as well as Havas Media where she lead analytics product development in the US. Sharon also held positions with Compete/Millward Brown Digital, where she helped US wireless carriers optimize the Internet as a selling and retention channel, and Digitas where she was responsible for creating online marketing and branding strategies for leading companies including AT&T, Dell, General Motors, Kraft Foods, and LLBean.