Posted by & filed under Consumer, Local, Measurement, Research, Technology.

Nielsen’s recently published ‘2014 State of the Media’ report reveals that U.S. TV homes now receive on average 189 TV channels, compared to 129 in 2008. Yet despite the surge in live ‘programmed’ channel options, Americans still tune to an average of 17 channels.

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Related to the graphic above, Nielsen suggests that, “quality content will be the mitigating factor as options become more plentiful.”

Options become more plentiful?

While Nielsen’s comment may be valid in relation to possible increases in channel and program options of ‘scheduled’ TV viewing, the reported number itself (17) proves increasingly arbitrary and meaningless if we consider the exploding number of viewing occasions available ‘outside’ Nielsen’s measureable and projectable universe. Perhaps there are households even Nielsen fears to tread?

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