Nielsen’s recently published ‘2014 State of the Media’ report reveals that U.S. TV homes now receive on average 189 TV channels, compared to 129 in 2008. Yet despite the surge in live ‘programmed’ channel options, Americans still tune to an average of 17 channels. Related to the graphic above, Nielsen suggests that, “quality content… Read more »
Posts Categorized: Measurement
So many digital competitors; so many consumer choices. It will take much more than a new streaming app for radio to compete (and win business) on Main Street.
The CPM is a wonderful metric – terrific for translating advertising impressions into clearly defined costs, making it simple to compare average expenditures by channel, publisher, daypart, demo… you name it. While looking great on spreadsheets, no doubt to the delight of accountants everywhere, CPMs in their current form are absolute poison to emerging mobile… Read more »