Nielsen’s 17 channel metric is meaningless

Posted by & filed under Consumer, Local, Measurement, Research, Technology.

Nielsen’s recently published ‘2014 State of the Media’ report reveals that U.S. TV homes now receive on average 189 TV channels, compared to 129 in 2008. Yet despite the surge in live ‘programmed’ channel options, Americans still tune to an average of 17 channels.   Related to the graphic above, Nielsen suggests that, “quality content… Read more »

Mobile CPMs are Meaningless

Posted by & filed under Marketing, Measurement, Mobile, Technology.

The CPM is a wonderful metric – terrific for translating advertising impressions into clearly defined costs, making it simple to compare average expenditures by channel, publisher, daypart, demo… you name it. While looking great on spreadsheets, no doubt to the delight of accountants everywhere, CPMs in their current form are absolute poison to emerging mobile… Read more »