So many digital competitors; so many consumer choices. It will take much more than a new streaming app for radio to compete (and win business) on Main Street.
Posts Categorized: Marketing
The CPM is a wonderful metric – terrific for translating advertising impressions into clearly defined costs, making it simple to compare average expenditures by channel, publisher, daypart, demo… you name it. While looking great on spreadsheets, no doubt to the delight of accountants everywhere, CPMs in their current form are absolute poison to emerging mobile… Read more »